FORD'S NEW EXPLORER: Ford Motor Co. launched the marketing campaign for the 2011 Ford Explorer Monday. It's an important vehicle for the company, the second most-recognized Ford after the Mustang.

WHAT'S DIFFERENT: Ford is taking a risk with the Explorer, building it on a car platform instead of a truck platform for smoother driving and better fuel economy. But the new design might turn off some fans of the old SUV.

WHAT'S NEXT: The 2011 Ford Explorer goes on sale this winter, with a starting price of $28,190.