Looks like Bruno’s Sacha Baron Cohen’s outrageous promotional stunts and appearances paid off.

The movie, Bruno, a mock documentary about a gay Austrian guy starring Sacha Baron Cohen, has pulled in $30.4 million on it’s opening weekend - $14.4M on Friday, $8.8 million Saturday and an estimated $7.2 million Sunday.

While no slouch financially, the movie has some strange numbers attached to it. It’s unusual for a movie to take such a plunge in earnings from one day to the next on opening weekend and experts are worring that Bruno is already losing it’s crowd appeal.

Paul Dergarabedian, box-office analyst for Hollywood.com says:

“It is unusual for a film to drop on Saturday. Normally, you expect the film at least to be even on Saturday or above compared to Friday, because Saturday is the biggest moviegoing day of the weekend. It’s going to be interesting to see how it does over the long run.”

Sacha Baron Cohen as Bruno